Scroll-Stopping Starts with Soul

David Hassmann(UI) User Interface, (UX) User Experience, Artificial intelligence (AI), Best Design Practices, Branding, Communication, Creative Writing, Design, Feedback Loop, Future, Google, Graphic Design, influencer marketing, Marketing, Micro-communities, Micro-Influencers, Natural Language Generation (NLG), Natural Language Processing (NLP), Social Media, Statistics, Strategies, Testimonials, TikToK, Toolkit

Building Human-First Creative in a Machine-Driven Age We’ve optimized ourselves into oblivion. Every day, new content floods our feeds—slick carousels, polished reels, copy so sharp it practically bleeds keywords. AI can crank out 500 versions of a headline by lunch. There are tools for testing colors, resizing assets, even writing your next three blog posts. Technically, it’s never been easier to produce content. But somehow, it’s also never felt more forgettable. Because while we’ve gained …

5 Critical Questions to Enhance Your Website’s Communication with Customers

David HassmannCase Studies, Communication, Content Creation, Customer Surveys, Customers, Data, Feedback Loop, Research, Statistics, Strategies, Testimonials, Toolkit, Website

In the modern digital era, a company’s website functions as its online storefront, frequently serving as the initial interaction point for prospective clients. It is crucial for achieving success that your website effectively engages with your intended audience. In light of this importance, I have elaborated on a post authored by Jeff Gapinski and am eager to contribute additional insights. What keeps your customers up at night?Understanding your customers’ pain points and challenges is essential …