SEO Best Practices and Techniques for 2024

David HassmannArtificial intelligence (AI), Communication, Content Creation, Core Web Vitals (CWV), Data, E-E-A-T, Google, Links, SEM and SEO, Social Media, Statistics, Strategies, Strategy, Trends

As we step into 2024, it’s crucial to stay updated with the latest SEO trends and techniques. Here are some of the best practices and techniques for SEO in 2024:

Best Practices

  • Align Your Content with Search Intent: Google’s ultimate priority is understanding and satisfying search intent.
  • Leverage Primary Keywords: Use primary keywords effectively.
  • Write Compelling Title Tags and Meta Descriptions: These play a crucial role in attracting users.
  • Optimize Your Images: Image optimization can improve your site’s SEO.
  • Optimize Your Site’s Page Loading Speed: A faster loading speed can enhance user experience.
  • Build an Internal Linking Structure: This can help improve your site’s SEO.
  • Improve User Experience: A better user experience can lead to higher engagement rates.


  • AI Tools for Content Writing: One SEO strategy that will be even more popular in 2024 is using AI to write your content.
  • Optimize Your Content Right Away: This means making sure your content is written in a way that it can reach the largest possible target audience. From the moment of creation, the content should be optimized to rank high in search results.
  • Provide a Flawless Page Experience with CWV: Core Web Vitals (CWV) is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. It’s important to optimize these to provide a good user experience.
  • Increase Your Dwell Time: Dwell time is the length of time a visitor spends on a page after clicking on a SERP item before returning back to the SERPs. A higher dwell time is often seen as a measure of a page’s quality.
  • Semantic Search & Topic Clusters Instead of Keywords: Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms. Topic clusters involve creating a single “pillar” page acting as the main hub of content for an overarching topic and multiple content pages related to that same topic linked back to the pillar page.
  • Optimize Your Content for Voice Search: With the increasing use of digital assistants, optimizing for voice search is becoming increasingly important. This could involve using long-tail keywords and creating content in a conversational tone.
  • Update or Refresh Your Old Content Regularly: Updating your content regularly can help improve its relevancy, which can lead to better rankings in search results.
  • Create Videos with Video SEO: Videos are an engaging form of content that can help improve dwell time. Video SEO involves optimizing your video content to rank well in video search results.
  • Invest In Link Building: Link building involves getting other websites to link back to your website, which can help improve your site’s authority and ranking in search results.
  • Optimize Your Internal Links: Proper internal linking helps search engines understand the content of your site and can help improve your site’s ranking for various keywords.
  • Make Your Content More Visual: Visual content can help improve engagement and make your content more shareable. This could involve using images, infographics, and videos in your content.
  • Target Local Searchers with Landing Pages and Listings: Creating landing pages for different locations you service or having listings in online directories can help you reach local customers.
  • Focus on High-Intent Keywords: High-intent keywords are keywords that show clear intent on the part of the searcher. Focusing on these keywords can help attract visitors who are more likely to convert.
  • Implement E-E-A-T Content: E-E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google uses this framework to assess how much trust it should place in a piece of content.

Remember, Google makes hundreds of changes to its algorithm throughout the year, which means that what worked for last year’s – or last month’s – SEO strategy might not be adequate this year. So, it’s important to stay updated with the latest SEO trends and techniques.

Stay tuned for more updates on SEO best practices and techniques!