Architectural Granite & Marble

Re-laying a Foundation.

Brand Messaging, Brochure, Print Ads, Packaging, Invitations and Website

National stone supply company, Architectural Granite & Marble (AG&M) has experienced rapid growth in the past couple of years and this exciting expansion had left their marketing program neglected and in dire need of a revitalization.

Created a new marketing plan for the company that included re-branding and repositioning, including a fresh tagline, "Worldwide Sources. Worldclass Service." Other elements of the strategy include the redesign and development of a new website, new product brochures, sample boxes, invitations, product stickers and more.

Bottom line

AG&M has shed its "under the radar," local presence to stake its rightful claim as the fifth-largest stone distributor in the nation. Today, the AG&M brand looks and feels like a true industry leader.

SpineSmith Partners, LLP

Seven weeks to show time.

Brand Messaging, Trade Show Booth Graphics, Introductory Brochure, Product Inserts and Website

Starting virtually from ground zero, SpineSmith Partners, LLP needed to present itself to a national audience of spine surgeons at the National Association of Spine Surgeons (NASS) Convention in Austin, Texas. Beginning with the creation of a meaningful and succinct brand message for the company, we developed and produced a comprehensive suite of promotional tools including graphics for a new trade show booth, a capabilities brochure, product inserts and a full-blown website.

Acting quickly and effectively to create a professional and established presence for SpineSmith. The attention-grabbing graphics ensured a steady flow of traffic in the booth and created opportunities for the SpineSmith sales team to converse with prospects and distribute marketing materials to a very receptive audience.

Bottom line

A full booth and a happy client. One highly recognized industry analyst described SpineSmith's presence at NASS as "impactful and relevant."

Hutto Economic Development Corporation

Building for Success.

Brand Messaging, Logo/Tagline, Paper System, Collateral Materials, Print Ads, Trade Show Booth Graphics and Website

The Hutto Economic Development Corporation (EDC) needed a long-term approach to re-building its brand on both a regional and national scale.

In a city with a growth rate of more than 600% in the last five years, it was important for the Hutto EDC's marketing materials to stay on par. The objective was for Hutto to rise to a more sophisticated level of marketing, in order to accomplish their principal goals of attracting and retaining new business and industry, while narrowly targeting site selection consultants, developers and select industries.

The new marketing program included the re-branding and repositioning of the Hutto EDC, beginning with a perfectly positioned tagline, "Conveniently Connected" and a fresh, revitalized logo. Also included in the makeover was the development of a new website, targeted advertisements, trade-show materials and an assortment of collateral materials.

Bottom line

Hutto remains the fastest-growing city in Texas and now has a brand positioning that is helping the city accomplish its goal of attracting investor interest. The marketing materials have also propelled the Hutto EDC to become the first economic development corporation in all of Central Texas to receive accreditation by the International Economic Development Council.